Public services generally have a bad reputation when it comes to customer experience. Citizens are a ‘customer’ of public services whether they want to or not, so customer experience is not a top priority. VDAB is one of the first Belgian public service providers to acknowledge this AND do something about it, together with experts from AE.
In our whitepaper, we unveil the process AE's team used to tackle this challenge and deliver a detailed field report "from the CX-trenches".
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