This is where we share our knowledge

In a complex world, organizations need to adapt more than ever. Our mission is enabling you
to transform better & faster. It all starts here, by sharing our expertise ...

You're reading AE - Hub | Expert story (2) stories

The Synergy of Employee and Customer Experiences

Read more

Organizations, across various industries, increasingly recognized the significance of CX, pouring investments into...

Read more

The Importance of Defining UX Outcomes

Read more

One of the most challenging tasks I frequently encounter is the need to articulate the significance of initiating a UX...

Read more

Data-Informed Design: leveraging Quantitative & Qualitative Research

Read more

As a UX engineer, I strongly believe in the value of combining quantitative and qualitative research to gain a...

Read more

How I Learned to Prioritize Thinking over Designing

Read more

As a Senior User Experience Designer, I have noticed a common pitfall among many designers. They jump straight into...

Read more

Shift left is so much more than writing unit tests

Read more

Discover the power of shifting left in the software delivery process. Reduce risks, catch defects earlier, and deliver...

Read more

Can you repeat that, please? MLOps - Part 2

Read more

When it comes to cleaning up the mess we make along our model training and development journey, we have not one, but...

Read more

Unleashing Your Inner UX Superhero

Read more

Discover the power of sketches, wireframes, and prototypes in UX design. From rapid ideation to refined solutions, each...

Read more

UX Designer vs. Analyst: 2 sides of the same coin?

Read more

The roles of UX designers & analysts are often perceived as 2 separate professions. Here, I'll delve into the...

Read more

Using AI tools as Productivity Enablers: Pieter’s list #whatAIride

Read more

He clearly isn’t a novice when it comes to using AI tools to enhance his creativity and/or productivity. That’s why we...

Read more

Product Discovery: moving beyond the theory

Read more

On Tuesday, May 23, I had the opportunity to speak at the BA & Beyond Conference about product discovery. It was a...

Read more