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The Importance of Defining UX Outcomes

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One of the most challenging tasks I frequently encounter is the need to articulate the significance of initiating a UX...

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Acerta and AE provide a full-service solution to employers with a revolutionary digital assistant

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Acerta, the HR service provider has called on AE's help to develop a digital assistant. Allow us to introduce you to...

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Data-Informed Design: leveraging Quantitative & Qualitative Research

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As a UX engineer, I strongly believe in the value of combining quantitative and qualitative research to gain a...

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How I Learned to Prioritize Thinking over Designing

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As a Senior User Experience Designer, I have noticed a common pitfall among many designers. They jump straight into...

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Shift left is so much more than writing unit tests

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Discover the power of shifting left in the software delivery process. Reduce risks, catch defects earlier, and deliver...

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Can you repeat that, please? MLOps - Part 2

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When it comes to cleaning up the mess we make along our model training and development journey, we have not one, but...

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Have I become obsolete as an analyst?

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My existential crisis as an analyst: Have I become obsolete? Discover how my role as a functional analyst has evolved...

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What it takes to be a *great* analyst. Five common personality traits

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What sets a good analyst apart from their colleagues? When is it a blessing to have an analyst on the team? These 5...

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Unleashing Your Inner UX Superhero

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Discover the power of sketches, wireframes, and prototypes in UX design. From rapid ideation to refined solutions, each...

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UX Designer vs. Analyst: 2 sides of the same coin?

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The roles of UX designers & analysts are often perceived as 2 separate professions. Here, I'll delve into the...

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