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Product Discovery: moving beyond the theory

Joris Hias
Joris Hias

Senior Product Owner/Strategist helping business & IT remain user-focused & serving the right users in the right market. In other words, Joris helps create innovative products that advance a company’s strategy. Skilled in product visioning, facilitating, leading, organizing & managing.

On Tuesday, May 23, I had the opportunity to speak at the BA & Beyond Conference about product discovery. It was a pleasure to share insights and tips that I've learned along the way. So, in case you missed it, here's a short recap of my talk.

Takeaway #1

In my presentation, I delved into the essence of product discovery and its crucial significance in building successful products. It’s all about identifying & understanding user needs and validating potential solutions. It's a journey of hypothesis validation, research, experimentation, and iteration to ensure that we are building the right thing for our customers.

Takeaway #2

I started my talk by emphasizing the importance of team autonomy in product discovery. Empowering teams with the freedom to make decisions and take ownership of the process is fundamental. When teams have autonomy, they can explore different ideas, experiment with prototypes, and make informed decisions without excessive oversight. This fosters creativity, diversity of perspectives, and a sense of ownership and accountability among team members.

Takeaway #3

Another key tip I shared, is the significance of sharing insights, learnings, and progress. Product discovery is often perceived as a black box operation. By regularly sharing our findings and learnings, we can gather valuable feedback, course-correct early on, and create a culture of transparency and trust. Knowledge sharing truly is power, and it enables us to grow together as a team and as an organization.

Takeaway #4

Further, I highlighted the importance of embracing childish curiosity. To discover groundbreaking solutions, we must approach problems with an insatiable curiosity, just like a child exploring the world for the first time. This means challenging assumptions, asking "why," and continuously seeking new insights. By nurturing our curiosity, we can question the status quo, identify hidden opportunities, and push the boundaries of what we thought was possible.

Takeaway #4

In conclusion, I emphasized that product discovery is an ongoing, dynamic process that requires a balance between exploration and execution. By empowering teams, fostering open communication, and nurturing curiosity, we can build remarkable products that truly meet user needs and drive business success.

I want to express my gratitude to the conference organizers for giving me this opportunity, and to all the attendees for their engagement and thought-provoking questions during the Q&A session. Your enthusiasm and passion for product discovery were truly inspiring.

If you would like to dive deeper into any of the topics discussed in my talk or continue the conversation, please feel free to reach out.

Together, let's keep discovering, learning, and building amazing products which make the world a better place. 🌍🚀💡